Retail traid show Euroshop 2026
The project involves the design of a retail-oriented exhibition interior for EuroShop 2026, created for a long-term client, ES System K, a manufacturer of commercial refrigeration equipment. The concept was based on creating an immersive and coherent spatial environment that reflects both the brand identity and the wide range of product applications in real retail contexts.
inspirations
blue mesh ceiling - madeforstudiohandelier -Studio Sabine Mercelis
DREP cafe - Hessa Alduraibi
renderings
zones
The exhibition interior is divided into four functional retail zones, each representing a different commercial environment and showcasing dedicated refrigeration solutions:
- Convenience Store Zone – focused on fast service and compact display systems,
- Coffee & Pastry Zone – presenting equipment for cafés and confectionery displays,
- Supermarket Zone – showcasing large-scale refrigeration solutions for retail chains,
- Bakery Zone – dedicated to bakery displays
stylistic conept I
stylistic concept II
The interior scenography is dominated by orange, a distinctive and recognizable element of ES System K’s visual identity, complemented by navy and deep blue tones. The composition is further enriched with laminate surfaces imitating brushed stainless steel, which visually correspond with the material character of the refrigeration units.
gallery of the implementation
Designed by: Grid Design Studio
Client: Es System K, https://essystemk.pl
2025-2026, Kraków, Düsseldorf
Elements completed by Magdalena Wójcik:
- Defined the overall design style and creative direction
- Designed the visual elements and interior structures shaping the space and its atmosphere
- Selected lighting solutions
- Chose materials and finishes
- Defined graphic elements and their placement
- Created 3D visualizations in Rhino with V-Ray rendering
- Prepared a concept presentation for the client